HISTORY OF DICKIES
Through its dedication to innovation and continual customer
contact, Williamson-Dickie has transformed itself from a small
bib overall
company to the largest workwear manufacturer in the world.
Sold in every state in the U.S., Dickies now offers a broad
spectrum of work garments ranging from work pants and work
shirts to denim jeans and women's workwear. Since its beginnings
in 1922, every piece of Dickies
workwear has stood for the
quality, toughness, and pride that embodies the spirit of the
American worker.
C.N. Williamson and E.E. "Colonel" Dickie began their
business careers in the "vehicle and harness" business
in Bryan, Texas. In 1918, they made what turned out to be a momentous
decision when they and a few friends established the U.S. Overall
Company. Then, in 1922, C. Don Williamson joined with his father
and cousin to buy 100% of the overall company on a one-third-each
basis and renamed it Williamson-Dickie Manufacturing Company.
From its early years, Williamson-Dickie enjoyed steady growth,
slowed only by the Great Depression, and during World War II,
the company was sequestered to produce millions of uniforms for
the nation's armed forces. In converting to civilian production
after the war, C. Don Williamson began a strategy of geographical
expansion and established new production facilities, warehouses,
and sales territories throughout the United States. In the late
1950's, Williamson-Dickie became an international company by
expanding into the European market and the Middle Eastern market
- where Texas oilmen introduced Dickies to Middle Eastern oil
fields.
While Williamson-Dickie began as a bib overall company, today
it has grown to be the number one manufacturer of work apparel
worldwide. By continually expanding and updating its selection,
Williamson-Dickie now offers garments ranging from its staple
work pants and work shirts to items such as women's
workwear,
chore coats, and denim jeans. Dickies
workwear is currently sold
in all 50 states and throughout the world in countries such as
South Africa, Australia, Russia, Chile, Japan, Iceland, Canada,
Europe and Mexico.
NOSTALGIA
1950s
This ad from the late 1950's illustrates Dickies continuing emphasis
on quality for the consumer. Now, as then, Dickies is renowned
for the quality of the garments we produce, and also for our
styles, our price, and our guarantee that you as our consumer
will be satisfied
1960s
Dickies ads have not always been product driven. This ad from
the 1960's pushes "the main man on campus" idea.
A person who wears Dickies knows and understands that they
want quality assurance as well as the best price for the clothes
they wear.
1980s
Dickies doesn't just produce work clothes. This ad from the 1980's
illustrates our product line for the casual clothes wearer.
We don't produce our Harbor One line anymore, but we do have
a wide selection of Denim, Women's Wear and Kid's Wear for
you to choose from.
1990s
Many ads in the 1990's have been focused on the career a person
in the workforce may have. And how Dickies continues to make
sure that whatever their job may be, if they are wearing Dickies
they are wearing more than 75 years of quality, durability,
and comfort.
ROBERT GALLERY
Big-time Dickies fan Robert Gallery has a new shirt to wear
- an Oakland Raiders jersey! The former Iowa Hawkeye was snapped
up #2 overall in the NFL draft on April 24.
Over the last month, Gallery has gone from big man on campus
to king of the world - and he has been photographed repeatedly
in his favorite Dickies 1575 shirts - including on the cover
of USA Today Sports on Tuesday, April 20. He has written in his
ESPN.com diary that Dickies are the greatest for a man of his
6-foot 7-inch, 240 pound frame. Click here to read more on Robert
Gallery on ESPN RADIO LINK
SEVENTEEN
Spring is here! And according to Seventeen its colors are showing
brighter than ever this year. Dickies
Girl Traditional Workpants.
MR
MR took a tour around America in this April feature. Here Dickies
13" Cell Phone Pocket Work Shorts find themselves snowboarding
in Jacksonhole, Wyoming.
ROBERT GALLERY (at Combine and in Dickies)
Former Iowa defensive tackle, last year's Outland Trophy winner
and top draft pick, Robert Gallery is chronicling his pre-draft
experience in a special feature for ESPN. He also happens to
be a born and bred Dickies fan. Click here to read more about
Robert Gallery.
GRAMMY WINNERS WORKIN' IT IN DICKIES!
Kudos to winning artists at the February 8 Grammy Awards who
wear Dickies to strut their stuff in videos, photo shoots and
performances!
Album of the Year winner OutKast (Speakerboxxx/The Love Below)
member Andre 3000 is featured on the cover of XXL Magazine in
a Dickies classic shortsleeve coverall.
Male Pop Vocal Performance winner Justin Timberlake wore Dickies
874 pants for his 2003 European tour, his NBC Special "Down
Home in Memphis" and even in his (now infamous) Super Bowl
performance in Houston.
And Jay-Z, whose performance with Beyonce Knowles in "Crazy
in Love" took top honors for Rap/sung collaboration, sports
a black Dickies
work shirt in the video for the winning song. "Crazy
in Love" also took Female R&B Vocal Performance for
Ms. Knowles and Best R&B Song.
GRAND OLE OPRY
The spirit of the American worker is best personified where else,
but in the American worker. Every year Dickies nominates one
man or woman as American Worker of the Year. Here, 2004 Jerry
Nix accepts his custom Dickies
jacket, watch and, oh, 2004
Dodge truck at the Grand Ole Opry in Nashville, Tennessee
DICKIES CELL PHONE PANTS - NASCAR
What are NASCAR industry insiders sporting this season? Every
one from championship crews to team owners can be seen in Dickies
Cell Phone Pocket Pants. Infield isn't the only place you'll
catch the Dickies logo. Look for Chad Chaffin in the Craftsman
Truck Series #18 Dickies Dod
GQ
The March issue of GQ tells readers how to keep a current wardrobe
and still keep the bills current. Dickies tops the list with
our Short
Sleeve Coveralls in navy and Painters
pants in whit
LATINA
Latina dubs the hottest look this season as "urban Latino" and
says Dickies
low-slung pants are the way to get it. Check out
March's issue of Latina Magazine to read more about the urban
Latino styl
STUFF MAGAZINE
Modeling can be hard work. That's why these guys can be seen
in Stuff magazine's November 2003 issue in Dickies
EZ-On, EZ-Off
coveralls in nav
PROGESSIVE FARMER
Progressive Farmer's "Idea House" in the January issue
finds room on the farm in DickiesChore
Coats and other outerwear.
CONTACT DICKIES
Williamson-Dickie Manufacturing Company
509 West Vickery Blvd.
Fort Worth, Texas 76104
1-800-336-7201
